Before any pro-marketing project gets put into action, there is a real need to know
the true colors of those brands we will be going up against. We take a few hours,
even days, to ourselves learning the industry we will be going into (dental, off-road,
eyewear, ect.) and analyze what makes the users in that industry tick. What sites
do they visit, which brands do they trust, and what makes them click. We bring all
these factors to the table and shape from scratch, a new concept with the best of
each attributes. Without having the proper knowledge for the industry we will soon
be participating in, we cannot create a lasting brand that will not be forgotten.
Industry Research & Analysis
User Research & Analysis
Competitive Research
Branding Trends
Market Research & Analysis
Detailed analytic reports are an essential tool for measuring the success of your
business. This comprehensive data provides valuable insights about visitors - who
they are, where they came from, and how they interact with your content. At Mantera,
we utilize enterprise-level analytics programs such as Google Analytics and Omniture
to measure and monitor your web data on an ongoing basis. We create your analytics
account, implement tracking code, set up specific goals, configure e-commerce tracking,
and tag all marketing campaigns for future analysis. We deliver monthly reports that
contain detailed traffic and conversion data, as well as extensive information about
sales and revenue. We use this data to provide specific, ROI-driven recommendations
that will ensure your site continues to deliver optimal performance.
